Dr. Pease’s Clean and Comfortable Brand Gets A Web Design To Match

A visit to the dentist should be quick, gentle and leave your teeth and self-confidence sparkling. Westfield dental practice Gregory J. Pease, DDS is a community-focused office that offers the latest technology to make sure children, seniors and adults experience the utmost comfort during their visit. Before coming to Roundpeg, they had worked about half way through a web design project already. We revisited their original ideas and added our own concepts to realize a combined vision that really shines.

Our first priority was developing design elements that extended the existing branding. The practice’s logo starts with soft brown and purple paired with a friendly, informal swish. Conservative typography establishes the authority and security offered by Dr. Pease. He wanted to make sure the website kept the same feel. We chose a theme with clean and crisp features to build on. A new background and fresh web buttons wrap the experience in the comfortable feel of the brand.

The primary challenge with this project was avoiding scope creep. We got very excited about offering useful information, extensive testimonials and detailed descriptions of amazing treatments. At the same time, Dr. Pease established early on that he wanted the website to drive phone calls to his office. When reminded about this priority, we scaled back. Rather than offering visitors access to an entire candy shop of information, the website presents nuggets of information and easy access to driving directions and the practice’s phone number.

This new website gives the practice a leg up on their Indianapolis competition. Many healthcare providers and contractors still rely on phone book advertising and rudimentary placeholders on the web. It’s still important to maintain a phone book listing, but many customers look for a website first. We’re proud to establish a strong web presence with Dr. Pease. Take a closer look at our work at gregoryjpeasedds.com.