With all the emphasis on the importance of social media, small business owners are finding it more and more necessary to have a LinkedIn account. “Connecting” with other companies is a very beneficial way of putting your own information out there. Completing your profile so it’s at its full potential can be a little tricky, however.

Lorraine’s LinkedIn how-to gives networking advice so you can make a positive impression on colleagues and professionals around the globe with your small business social media efforts. It explains how to promote events, create groups, add recommendations and more. Use this presentation as a learning tool because this social media tool can be a bit time consuming and confusing if you don’t know what you’re doing.