I spent more than a decade in the HVAC industry, so I still get invitations to talk to groups of contractors. I still do presentations about marketing strategy and web design, but this year, almost every presentation is about social media. I just got back from a three day tour through Iowa, and was surprised by how receptive the contractors in Mason City, Iowa were. Even in this fairly rural community, these business owners have realized, that to survive they are going to need to do things differently.
While I don’t think they need to invest time establishing a huge community on twitter, I do think both Facebook and LinkedIn offer these contractors a new way to drive customers to their door.
Here is a copy of the slides I used in my presentation.