After the introduction to building a visual content strategy yesterday, I know you have been waiting for this. It’s the rousing finale to our series on finding legal images to use with your online visual content strategy. We’ve established that it’s important to find images for your business’ online visual content strategy, period. Whether you snap photos of work on your cellphone, purchase stock photography, or find free images, you must have a steady flow of visuals.
Free images are better, duh. But finding them takes a little skill, and using a free royalty-free image resource comes with a few caveats. Here’s an important definition to get us started.
A royalty-free image is just what you might buy from iStockphoto. You pay one time to use the image in the ways allowed by the website’s license. Read about iStockphoto’s license’s here.
The most common requirement is that an image’s author must be notified or given credit. This could mean a one sentence comment on their profile page or a person-to-person conversation with the author. Most often, you just need to give them a photo credit in your blog post.
It’s a hard road, this respecting-other-people’s-rights thing. But a little homework could save you big bucks in the long run to keep your visual content strategy charged up. There’s no need to spend cash on stacks of stock photos when you can be your own content author with a cellphone. And there’s a world of photographers out there eager for you to use their beautiful pictures. Check out the resources below to get started.With these resources, I can find a satisfactory picture for almost every need.