There is a new Lorraine Ball. Ok, so there is not really a new Lorraine Ball, but there is a new lorraineball.com. I’ve owned the domain for years and it’s had several different forms in that time. It started out as a blog about the local business community. It was also a place where I wrote about things that interested me. At that time, there was no blog on the Roundpeg website.
When we moved to the WordPress platform, it was natural to move my business content there. As I got comfortable with my voice, I added what I would classify as editorial and opinion content..The more fun, art-related and cultural content found their way into Smaller Indiana or Facebook or Twitter (And now Pinterest, too).
As that happened, there wasn’t really a unique purpose for lorraineball.com. It didn’t make sense to have redundant copy, since that actually hurts our SEO, so I changed the format to an HTML site which served as an expanded “one sheet” or landing page for my public speaking business. Designed by one of our interns, Heather, it looked great, but it wasn’t very productive. As Roundpeg had become more well known, searches for me as a speaker came to this site.
So I was back to the same question. What should I do with lorraineball.com?
As I thought about the changes at Roundpeg, the solution came into focus. Today, Roundpeg is more then just me. I have a talented team who can work on projects independently. While it is fun to be involved, many projects go smoother when I get out of the way. Each member of the Roundpeg writes blog posts, lending their distinct voices and style to the blog. The result? I don’t have to write as often, and the blog is about more then me. We had already separated the @Roundpeg and @LorraineBall Twitter accounts, so it seemed to make sense to create a blog to support my personal Twitter account.
As the business has matured, I have more time do to other things I enjoy. So the blog, which is built with the Personal Portfolio theme from Elegant Themes, is going to be about everything else. It is about all the things that interest me, which have no relationship to business–my favorite photographs, restaurant reviews and comments.
I am just getting started, and I am excited about where it will go from here. So if you’re curious, check it out, leave a comment, share a picture of your own.
Need help? Contact Roundpeg, an Indianapolis web design company.