The Roundpeg blog is four years old. In that time, the blog has evolved and expanded, partially because my writing style has changed (although Allison will argue my use of commas hasn’t) and partially because I have added other voices to the mix.
This was not my first blog. Indy-Biz.com and LorraineBall.com both preceded it. With Indy-Biz for local news and LorraineBall as an outlet for my humor and occasional rant, Business Notes from Roundpeg was a “serious” business blog. It was filled with checklists and links to informative articles. The tone was formal and the content was solid. Unfortunately, it was a little dry and kind of dull, like reading a textbook.
I started reading lots of blogs on marketing, social media, web and graphic design and technology. The ones I returned to over and over again blended information and personality. While they often included formulaic lists (10 ways to do anything) they did it in an engaging way, which held my interest. I started to copy that style as I worked on my voice.
It took me a while to get comfortable letting my personality come through my writing. Once I did, I no longer needed to maintain a separate blog for my rants. If something is wrong, I share it here, always looking for the lesson to make it relevant to my readers. The posts were easier and more fun to write. And the more of “me” I let come through the blog, the more popular it became.
Adding guest posts and features from the entire Roundpeg crew expands our voice, allowing us to offer something for everyone. It also means I don’t have to write as often. While I miss the challenge of creating something new every day, it is nice to take a few days on a post if I really want it to be memorable.
The informal voice may not be right for everyone. Lawyers and accountants may struggle more to find the balance. The key is to find a style which is natural for you.