We at Roundpeg are pleased to announce the launch of our latest client website, ipitravel.com.
For its new website, IPI Travel wanted to show off its great travel destinations. Easy enough for a full-service travel agency, right? Well, not so fast. IPI Travel is a little different from most agencies. They specialize in providing travel resources for healthcare professionals.
So the big question: How do we mix business with pleasure?
The old website primarily focused on the nursing profession, rather than the excitement of travel nursing. And there’s nothing wrong with that. But the site had no “wow” factor to attract applicants online. We needed to even out the business to pleasure ratio.
So to convey this excitement, we shifted the focus from the workplace to the locations nurses would be working. What resulted was a site that allows IPI Travel to showcase it capabilities as a full-service travel agency and entice visitors to consider a career as a travel nurse.
It was also important for IPI to have a website that they could maintain. Since it was developed on a WordPress platform, they will have the freedom to update the site with new on-location pictures as they need.
To learn more about IPI Travel, or to visit their website, click here.
Need help? Contact Roundpeg, an Indianapolis web design company.