All sorts of companies and associations need marketing support, not just consumer products. So how do you approach marketing for community events and social causes. This week we spoke to Steven Shattuck, the communications director Irvington Halloween Festival, about their marketing activities. Steve shared his perspective on how non profit associations and community events can use social media and video to build excitement and involvement in their event.
Listen to what he had to say:
About our guest:
More Than a Few Words is a podcast produced by weekly by Roundpeg, an Indianapolis social media firm. The program airs each Wednesday from 10:30 – 11:00 and you can hear the live show or any of the past programs from our station on BlogTalkRadio.com