All sorts of companies and associations need marketing support, not just consumer products.  So how do you approach marketing for community events and social causes. This week we spoke to  Steven Shattuck, the communications director Irvington Halloween Festival, about their marketing activities.  Steve shared his perspective on how non profit associations and community events can use social media and video to build excitement and involvement in their event.

Listen to what he had to say:

About our guest:

steven 2
Communications Specialist at BCforward, the largest minority-owned IT consulting and staffing firm in Indianapolis. Steven manages the communications department, and is responsible for creating, deploying and analyzing marketing materials, social media campaigns, digital content and internal training resources.

More Than a Few Words is a podcast produced by weekly by Roundpeg, an Indianapolis social media firm.   The program airs each Wednesday from 10:30 – 11:00 and you can hear the live show or any of the past programs from our station on