Look, I get it. You want to look cool.

But looking cool means nothing if no one finds you in the first place.

As an Indianapolis web design firm, as we work with clients, we usually get the same wishlist. Our clients want websites which:

• Look cool
• Look fresh
• Look up-to-date

While we agree it’s important to build sites with the fresh, clean, cool look our client desires, in the long run it is the words and content the site’s pages hold which will be far more valuable in the long run.

As the web has grown, search engines (which can make or break a site’s visibility) have placed a high priority on site content. Google wants to display the most relevant results possible to every user. Because of that, we encourage small business owners to focus on solid copy on each page and consistent blogging to generate new content.

While the old adage is true that 90% of communication is nonverbal, when it comes to your digital presence, what you say matters. Consumers have trained themselves to find fresh, relevant, reliable information. If you’re not providing it, I don’t care what your site looks like, you’re not cool, fresh, or up-to-date.

You’re living in the past.

Need to start developing your own content? Roundpeg, an Indianapolis web design firm, can help! Contact us here.