As the craft beer industry has exploded over the past few decades, a new marketing niche has emerged.  Many beer drinkers are no longer willing to consider their beverages or their brew a commodity.  Join us as we talk with Mike Thilman, a district manager for world class beverages as he addresses how his company competes in the craft beer market.

In addition to Mike, we will be joined on the show by Hazel Walker, founder of Lipstick on the Rim, a beer appreciation group created by women for women who has some very specific opinions about the mistakes beer marketers are making.

Join us each Wednesday at 10:30  for another episode of More Than a Few Words – If you have questions, before or during the show you can post it here or send it to one of us on Twitter or Facebook.  You can also call in  call in: (805) 285-9865. Remember to use the hashtag  #MTFW on Twitter.  You will be able to listen to the program from my station on BlogTalkRadio.com   Or from the player below: