Row 7 Couture’s website offered a unique challenge for us, because it marked our first time designing a site with e-commerce functionality. Row 7 Couture is a fashion sportswear boutique that creates licensing agreements with high school, college, and professional teams to create fashionable sports apparel geared towards female fans.

For their website,,  the client demanded not only stylish design, but a functional e-commerce shop as well. To accomplish this we used Ecwid, a virtual storefront that allowed us to build a fully functional e-commerce site within Row 7.

Roundpeg, an Indianapolis web design company, creates websites across several industries. For more examples, click here.