In the last few months, we have begun receiving more and more calls from  small business owners asking us to develop a social media strategy. As we work through these projects, I realized  the best place to start is with the same marketing organization chart we use for traditional media.

About two years ago, I started writing a series of posts built off four elements (strategy, lead generation, lead conversion and customer service) in this  simple chart:  

Just as these elements are a critical part of marketing organization for small business owners, they play an equally important role in the development of your social media organization chart.

Over the next few days we will explore how social media leverages, builds upon and enhances each of the elements of your traditional marketing activities.  I firmly believe a successful social media campaign is not an isolated series of activities, but a tool in your overall marketing tool kit.

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Allison and I shared some of our thoughts on how to use social media effectively in our first session of Social Media Stew.  If you missed the class here is a taste of what we covered.

Update Aug. 15, 2012 Over time we have evolved the image.  Here is our latest version:

For more information about how you can use a marketing org chart to help your small business, download our free mini-ebook. You’ll receive in-depth information on using this chart in your own small business to create a cohesive marketing strategy that brings in leads you can convert into real customers.

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