Sometimes, an idea sounds really good, until you look at all the details.  One of my favorite examples is demonstrated in an episode from the classic sitcom: WKRP in Cincinnati.

If  you are not familiar with the story, the station manager comes up with a clever promotion to drop live Turkeys out of a helicopter.  The problem: He didn’t know Turkeys couldn’t fly.

While you are enjoying this brief thirty second clip, think about your promotion ideas. While not as drastic, are you missing a critical success factor by missing the target, their needs or their interests.

The lesson for small business owners – be sure you think through all the details of your promotion.

Special thanks to @BgKahuna who shared the link on twitter this morning and inspired the post.