Just finished listening to Seth Godin’s Unleashing the Idea Virus – I read it several years ago and refer to it often, so it was good to pick it up again. Although it is not a new work, the ideas are as fresh and practical today as they were in 2001 when the book was written.
Listening to Seth present his ideas on how to make ideas infectious, helped me reexamine my own marketing programs, as well as the role I play supporting clients, friends and referral partners.
If you have not read or listened to this book, put it on your must read list. Discover for yourself what makes a powerful ‘sneezer’, how ‘hives’ work, and how critical velocity, vector, medium, smoothness, persistence, and amplifiers can change your business!