Well we know small business owners are spending time on social media, (at least 30 minutes a day) but is it productive?
Are these business owners seeing a return on their investment? The respondents to our survey say yes!! 75% of all the respondents reported social media has generated leads for their business.
How much? According to this survey social media is still a small part of the overall lead generation pool for most small business owners.
More than 70% of the business owners surveyed said social media generates 10% or less of their total business. I hope to explore this in more detail in future studies to understand what types of strategies they are employing, and which community is most beneficial.
We will be adding additional findings over the next few weeks so be sure to stop back, or you can sign up below to receive updates via email.