Let me start with full disclosure…I’m not really “good” at anything.

I’m not trying to be self-deprecating or anything, I’m just saying that I am part of the majority of average folks. I don’t have trophies or awards lined up along my wall, I don’t have fans or a ton of recognition…I’m just a regular guy.

But I can be Mayor.

Work hard enough, and you can, too.

The latest trend in social media has been Foursquare, which its developers call a “tool of social discovery.” It’s an application which allows users to “check in” when they visit different venues  throughout their city in an attempt to become the most frequent patron of each venue. Once you’ve visited a location more than anyone else, you become “mayor.”

The first thing anyone should know about Foursquare is how large the backlash has been. Trust me, people who think Twitter is dumb are NOT fans of Foursquare, and it’s understandable. In the end, Foursquare can be seen as a dumb game/social experiment. You know, just like Facebook was.

While Foursquare has a ton of impractical uses, it also has some practical ones…especially for businesses.

Every time I check in to Scotty’s Brewhouse, I get 10% off my bill.   SEO Expert, Michael Gray checks in at one Italian Ice Shop over any other just for the possibility of winning a free cone. Even Starbucks has hopped in the Foursquare bandwagon. I guess the only thing to take away from this is….ignore Foursquare at your own peril.

At it’s core, Foursquare is a game you can play with your friends. It’s all about where you’ve been, where you’re going, and most importantly, where you are.

Where am I? Well, I’m firmly entrenched as the reigning Mayor of Roundpeg.


And if you’re worried you may be addicted to Foursquare, use this check list by Louis Gray t to find out for sure.