In real life, the first time you meet someone, you do not need to tell them everything they need to know about you. More then likely, they will discover those things over time.

The same is true for email and blog strategies. With an ideal length of 250 – 400 words keep your focus on one or two topics. If you have caught the attention of the reader, they will come back for more!

This topic is explored in more detail in this excerpt from the All Things Marketing Seminar this spring.