By now most of you have heard something about an oil spill in the Gulf Coast. The spill, belonging to British Petroleum, has been a PR disaster for the company. A few days ago, Lorraine wrote a post displaying some of the “redone” BP logos angry folks had designed, spurred on by Greenpeace.
While that is certainly a creative way to lambaste BP, I found another outlet one dissatisfied opponent of BP’s crisis
management has decided to utilize: Twitter.
BPGlobalPR, a fake Twitter account that apparently went live a week ago today, is now being regularly updated with messages that mock BP’s response to the ongoing oil spill in the Gulf of Mexico. Poking fun at everything from the firm’s corporate profits to its ongoing struggles in shutting off the oil stream, BPGlobalPR has already attracted more than 25,000 followers. And the number keeps ticking upwards.
- I’ve gotta say, at night the gulf really doesn’t look that bad.
- A bird just stole my sandwich! You deserve everything you get, nature!!!
- Feeling down? Why not take a long drive and blow off some steam?
- Lots of people blaming this on Bush or Obama. Pph, we wish.
- The truth is Presidents don’t have any control over what we do.
What do you think about they way social media is being used to criticize BP? Is this a sign of things to come? Will other companies face the same fate if they disappoint their customers and the general public?
And what, if any response should BP take?