I get tired of staying on the same topic too long, so today we are going to take an intermission from the business plan series and celebrate the holiday with something I think I am going to make this a Valentines Day Tradition.

I originally wrote this post a year ago.  It features one of my favorite videos, poking fun at traditional advertising.  As you enjoy this extremely funny video by Geert Desager ( Trade Marketing Manager South East Asia for Microsoft.) think about how much advertising and marketing has changed in fifty years.

50 years ago, advertising was easy, figure out your target audience, and talk at them. Today, you have to talk to them.  What about your marketing? Are you really focused on your customers, or are you focused on you? If you’re looking for someone to guide you through your marketing strategy, call Roundpeg, an Indianapolis marketing company.