As a woman, I love clothes! And that is exactly what Shawn Quick-Raflik, of Fine Promotions and I talked about when she dropped by recently; CLOTHES. What do you wear to a trade show? What type of branded apparel looks professional, and makes a memorable statement in your trade show booth.

This often overlooked element is the final part of your preparation for the show.  Finding clothes which look good on everyone from the smallest woman to the largest man is often a challenge.  Be sure to leave enough time to find something which everyone will feel good wearing.  Why?  Because when they feel good about how they look, they will be more confident in their conversations with prospects and clients!