It is January, so everyone is talking about resolutions. We talk about resolutions every year, and as a matter of fact, we often make the same ones year in and year out. Why? Because by February 1, we have slipped back into our old habits. So how do you create and stick to resolutions and goals?
About a year ago, I found a post by Ben Barden, and got a few ideas on how to think differently about the process. I wrote about it last year, and didn’t follow the advice, but I think I am ready to do it this year. Among his suggesions:
Don’t make resolutions for the whole year.
If you only set objectives once a year, it’s quite likely that you’ll forget about them once the year is in full swing. You might give your resolutions a cursory look at points throughout the year, but you don’t feel much urgency because you have the whole year to do them. Then before you know it, it’s almost Christmas and you’ve achieved nothing. The New Year should not be the only time when you set resolutions.
One thing I learned in 2009, is that you have to be ready to adjust, and readust your strategy to meet the changes in the marketplace. I expect it will be the same this year requiring savvy small business owners to bob and weave along with the changes. Success will come from continually readdressing goals, resolutions and strategies to stay ahead of the curve.
While I have long term goals, I have broken the year into four parts, with resolutions and action plans for each quarter. What about you? If you’re looking to improve your marketing strategy this year, call Roundpeg, an Indianapolis marketing company.