Whenever I want to use my GPS or Google map to find a location, I have to figure our where I am first.   The same is true in business, before you can develop a comprehensive marketing plan to take your business forward; you have to have a starting point.

When we work with clients to develop their marketing plan, we often use a two part assessment to help them evaluate where they are and where they want to be.  This gives them a starting point for the general direction, and emphasis of their marketing plan.

Part One: Where are You?

  • What do your clients think of you and why.
  • Who are your most profitable clients?
  • What are the purchase factors which motivate clients and drive their decision
  • What are your barriers to selling?
  • What are the characteristics of your typical client
  • What are the characteristics of prospect who rarely become clients?
  • What do your clients think about you?

Part Two: Where Do You Want to Be?

  • Who is you ideal customer?
  • What are their problems which you solve?
  • What are the benefits of buying from your company?
  • Define solutions to eliminate buying frustrations.
  • Identify buying objections and define solutions to overcome them.

If you are ready to start working on your 2010 marketing plan download our free marketing assessment to frame your thinking!