Whenever I want to use my GPS or Google map to find a location, I have to figure our where I am first.   The same is true in business, before you can develop a comprehensive marketing plan to take your business forward; you have to have a starting point.

When we work with clients to develop their marketing plan, we often use a two part assessment to help them evaluate where they are and where they want to be.  This gives them a starting point for the general direction, and emphasis of their marketing plan.

Part One: Where are You?

• What do your clients think of you and why.
• Who are your most profitable clients?
• What are the purchase factors which motivate clients and drive their decision
• What are your barriers to selling?
• What are the characteristics of your typical client
• What are the characteristics of prospect who rarely become clients?
• What do your clients think about you?

Part Two: Where Do You Want to Be?

• Who is you ideal customer?
• What are their problems which you solve?
• What are the benefits of buying from your company?
• Define solutions to eliminate buying frustrations.
• Identify buying objections and define solutions to overcome them.

If you are ready to start working on your 2010 marketing plan download our free marketing assessment to frame your thinking!