Whenever I want to use my GPS or Google map to find a location, I have to figure our where I am first. The same is true in business, before you can develop a comprehensive marketing plan to take your business forward; you have to have a starting point.
When we work with clients to develop their marketing plan, we often use a two part assessment to help them evaluate where they are and where they want to be. This gives them a starting point for the general direction, and emphasis of their marketing plan.
Part One: Where are You?
- What do your clients think of you and why.
- Who are your most profitable clients?
- What are the purchase factors which motivate clients and drive their decision
- What are your barriers to selling?
- What are the characteristics of your typical client
- What are the characteristics of prospect who rarely become clients?
- What do your clients think about you?
Part Two: Where Do You Want to Be?
- Who is you ideal customer?
- What are their problems which you solve?
- What are the benefits of buying from your company?
- Define solutions to eliminate buying frustrations.
- Identify buying objections and define solutions to overcome them.
If you are ready to start working on your 2010 marketing plan download our free marketing assessment to frame your thinking!