I am putting the finishing touches on a brochure design project for a ballroom dance company.With several locations around Indianapolis. Five Star Dance Studios is a part of a ballroom dance industry that has more than 35 years of experience.
This brochure design was interesting because we decided to do something a little different then a traditional tri-fold. Using a 8.5×14 double gate fold brochure, I had a larger canvas on which to design.
We had room to spread out the copy and use a dramatic image for the center of the brochure with only the company’s tag line: No Experience, No Problem in the center.
Finding the right pictures for the brochure was tricky, because their clients range from young children to seniors.
After hours of looking through stock photography libraries, including istockphoto.com, and using Photoshop to crop the angles just right, we found a series which worked well together.
We were also able to use a few images, including the one on the cover, of real students at Five Star Dance. The result?
The pictures are what make the brochure, because you see the movement and excitement of the people.
I can’t wait to see see the final version printed!