This is a shout out to the students of Vincent High School of Milwaukee, Wisconsin! You may be wondering why I am doing a shout out to a group of students at a high school I never attended.  The answer is simple: WEB STATS!

Last night, as  I took a quick look at my web site statistics I was pleasantly surprised by the spike in traffic I experienced on Monday.  At first I thought it was because of the guest post by Robby Slaughter (which by the way was really good),  but it wasn’t.  Instead, more than 50 people (which for my web site is quite a large number) viewed a post from my How to Write a Business Plan series – (Lesson One) which was written on September 4.

Web Site Metrics

Who were these people?  And where did they come from?  A quick look at the referring information indicated they were coming from a website sponsored by Vincent High School of Milwaukee, Wisconsin. The site itself is password protected (as school sites should be) so I am not sure exactly what the site said. My best guess, however is one of the teachers in the business department found my content and recommended it to his/her students.

The point of all of this is that you should be looking at your web stats to figure out what is driving traffic to your site.  In this instance, I am flattered that a teacher in Milwaukee likes my content, but since she/he and the students aren’t my core audience, I probably won’t write more just for them.  However, if this was a group of small business owners, I would be paying more attention to what they were reading, and trying to find ways to serve up more of the same.

What do your web stats tell you about your readers?  With a simple plugs-in like Stats or the more comprehensive Google Analytics, there is much you can learn about your website.  It is up to you what you do with the information.

And if you are a student from Vincent High, thanks for stopping by, feel free to post a comment, and then go  do your homework!

As always, if you have any questions at all please do not hesitate to contact us at Roundpeg, an Indianapolis web design firm.