There is a common misconception that marketing people can’t add. People assume we view numbers as graphic elements, simply using the prettiest one. But that is not true, good marketers know it is all about the numbers.
That is why I am so excited to be team teaching Marketing by the Numbers with Howard Cox of Somerset CPA. We will look at building an ROI based approach to marketing. We will focus on using the relationship between leads and closing rates, referral percent and advertising targets to determine how much you can afford to spend on marketing, as well as where you should be spending your money!
The class will be held at the offices of Somerset CPA, 3925 River Crossing Parkway, Indianapolis, IN 46240 on Tuesday, November 10th from 8:30 – 10:00. The fee is only $35 for members and non members of Rainmakers. Seating is limited to reservation are required.