I started my career in retail sales. I have sold everything from luggage and lingerie, to linens, housewares, dresses, sportswear and notions. ( No that isn’t a typo for lotions, it is notions – buttons, zippers, needles and thread)
In each of those product categories, we understood the power of the limited offer, private or invitation only sale or door-busters as effective tools to encourage consumers to come in and BUY NOW!
I was reminded of these strategies when I read a post by Alexandra Samuel in which she discussed three social media ideas. The one which caught my attention, she called the “Deal of the Day”. She suggests:
Create an online presence that lets people know about a special, time-limited offer. It could be a product available in limited quantities, a discounted service or a donation match. Update your offer regularly so there’s a reason for your audience to check
As I read her notes, I realize this type of promotion isn’t very different then the KMart Bluelight Specials which let people know there is a special on Aisle 9 for the next 10 minutes. It is an effective strategy for KMart, and it can be for you as well. Joe’s Butcher Shop in Carmel routinely sends special coupons to customers via email, and Tuchman’s Dry Cleaners lets you download coupons right from their website.
Alexandra also suggests you:
Create a Twitter feed or Facebook page that you update once a day (or even once or twice a week) with a special offer. Promote your feed or page to fans or potential customers so they can track deals in real time.
Promotions are a great way to boost sales. Don’t just sit there, Sell Something!