by Erica Gardner
When we first met with Cliffe Metal they were looking for a new web site which met several criteria
- Easy to update – As a manufacturers representative, their product line changes frequently, as they add new principles to their lines. They were frustrated by the amount of time it took to update the site – sending changes to their designer, and waiting for her to find the time to make the updates.
- Improved SEO – The lack of fresh content, conversion forms, and key terms was clearly keeping them off the first page of Google.
- A fresh look consistent with their professional image. The red, white and blue theme made the site look like 100 other sheet metal firms, all with logos that dated back to the formation of the company.
We started with a redesign of the their logo and color scheme. Moving away from the “patriotic red, white and blue, we encouraged them to consider colors in a metallic family and stronger fonts.
We recommended a transition to WordPress to address their update issues. The site now includes a blog where they feature pricing and product availablity updates, along with other company news. This ability to share information as it becomes available was impossible with their original site. And given the volatile nature of raw material pricing, this gives them a unique competitive edge in the marketplace.
We designed the website to showcase the specific metal products they sell. We selected theNextGEN gallery to offer a better solution for displaying their products than simple pasting images of different sizes onto each page. We also added a sidebar to feature links to their top suppliers.
Using the All in One SEO plug in, along with new content, we have begun to improve their visibility on key terms. It will take awhile to move up the rankings, but they are on their way.