One of the blogs I read every day is Logo Design Love. Created by David Airey, a graphic designer from Ireland, the site is a tribute to good logos around the world.  Filled with tips and suggestions for designers, and end users, I particularly liked this column: Ten Logo Design Tips.

My favorites from the list include:

A logo doesn’t need to say what a company does.

Take a look at the Nike logo.  It doesn’t say: athletic wear.  The assoication has been built over time between a strong visual, with a sense of motion.

Not every logo needs a mark

In the early days of my design career, I tended to look for a graphic to go with every brand.  Over time, however, I learned to appreciate the simplicity of great text.   As you look at many of the logos we have developed at Roundpeg, you will see lots of unusual text treatments, with limited graphics.

Leave trends to the fashion industry

David said it best when he said: “Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.”

This is especially true of colors.  What is cool and hip this year looks dated as fashions and styles change.

You are going to live with your logo for a long time, be sure you create something that will stay fresh for the long run.

What do you think makes a great logo?