How many followers do you have on Twitter? How many friends on Facebook? Does it matter? When it comes to marketing, we often spend most of our time expanding our circles, growing our “fans” and increasing the number of people who have heard of our brand.
While it is important to grow the outer circle, it is important to take time to strengthen the circles you have. In a recent blog post Seth Godin suggests we should spend more time taking care of our custoemrs, and letting them spread the word. Talking about this switch in emphasis he says:
Great marketers don’t spend their time making the first circle bigger. They spend all their time crafting services, products and stories that don’t drop off.
So as you look at your marketing budget, be sure to set aside funds to take care of the clients you already have.