So I should probably start by saying like most women, I have been on a lot of diets.  Some work, some don’t.  Right now, I seem to have hit on a plan that works for me.  It is pretty simple, I count calories.  I can eat anything I want, as long as I don’t exceed my daily total. 

On this type of diet, if you are going to be successful, you start making choices, .  The same needs to be true for your social media plan. While there are lots of choices out there, you can over eat  if you try to put too many in your daily diet.  And while two chocolate shakes might allow me to hit my calorie count for the day, I won’t be healthy. 

So think about your social media diet – What is your protein and what are empty calories?  For most of my clients, I typically recommend Twitter as  the  protein – the core of a social media diet with a minimum of two servings every day. 

And just as with food, it is not just what you eat, but how it is prepared which determines  if it is a good choice.  The same is true for social media, how you prepare or use the tool is key. For most people, Facebook is just empty calories.  It is fun, like a chocolate shake,  but not really productive for business.  So if Facebook is your medium of choice think about how you are preparing it?  What do you do when you log in?  If you inviting clients to your causes, and sending snowballs in June it might be empty calories. 

You only have so much time in your day ( so many social media calories) so use them wisely. 

Oh, and if you see me, feel free to tell me I look thinner!