Have your consumers become numb to your messages? After awhile, when we see the same images over and over, we tune out. To get their attention again, sometimes you need to shake things up.
Check out this five minute wedding video in which the bride, groom and entire wedding party changes forever the expectation of how a bride should walk down the aisle.

It is fun, joyful, completely unexpected, and entirely memorable. Can the same be said for your marketing?