My good friend, and long time client,  JJ Boston is opening a unique restaurant in Broad Ripple later this summer.   In preparation for the opening, we are helping with much of his marketing, pr and graphics.   This has been a fun, but challenging project.

Like many of our clients, we have worked with JJ on and off through the years, as his business has changed and grown.  And his logo has changed with him.   The first  version was created for his private dining business and the second as he launched his identity as a grill master.

With the opening of JJ’s Backyard, he wanted a look that would carry through from his building to his napkins.  He asked us to find a way to to combine natural metals, and flame, and the result is something we all love.

Taylor really found a way to bring the flame to life in this new design.  While I know it will be strong in print, I can’t wait to see the final version on the outside of his building!All3Logos