Jay Ehert, author of the Marketing Spot blog says he is tired of social media. Like me, his roots are in traditional marketing.  In last week’s podcast he reminds us to build our foundation.  Even in a world were everyone is talking about Social Media, do the basics first.  Remember to focus on:

• Branding
• Customer Experience
• Word of Mouth
• Traditional Advertising and Promotion

It isn’t a either or world.   Just as TV added new dimensions to advertising for small business owners 70 years ago, so does Social Media today.