Twitter as a marketing tool for a mobile Taco Stand?   Absolutely…  Chris Brogan shared a wonderful video interview with the owners of this small mobile taco business in LA as they explain the evolution of their small business from concept to success.

As you read the article and watch the video you can

  • Dismiss the concept because you aren’t in the food business so it won’t work for you
  • Dismiss the concept it is LA, and  they are totally different there
  • Look for ways to apply the concept in your business

I reccomend the the third choice. This was not a hip trendy business.  But with the help of social media it is now! Every business has fans.. The trick is to make them followers!