Written by Annalise Corman
Different is mixed up with a lot of negative connotations, but different is good in the business world. There is a lot of the same already out there; franchises, knock-offs, spin-offs, etc. The same goes for advertising and marketing. These articles push you to break outside of traditions and discover new ways shine in the marketplace.
You Don’t Need a Tagline
http://themarketingspot.blogspot.com/2008/12/you-dont-need-tagline-you-need-good.html
Go to Your Edge and Push Past It
http://www.ducttapemarketing.com/blog/2008/09/19/go-to-your-edge-and-push-past-it/
Do You Recognize These 10 Mental Blocks to Creative Thinking?
http://www.copyblogger.com/mental-blocks-creative-thinking/
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