Michael Gray, one of my favorite social media bloggers has launched a new web site: Viral Conversations.

The idea behind Viral Conversations is putting business owners who have a product or service, in touch with bloggers who are interested in reviewing it. The difference between this website and other website review services is Viral Conversations only deals with real world tangible products.

Typically techies use this type of process to launch the latest version of their software, but this is really cool, a process by which compaies with very tangible products, companies which are not neccessarily very technically connected can leverage the GroundSwell too.