I use Twitter, FriendFeed, LinkedIn and a wide range of other social media tools. All of these tools encourage you to add “friends” or “followers” When I first started, it was all about the numbers for me. But I don’t think that is the right measure, at least not for more.
As people proudly proclaim they have 1,500 or 6,000 followers I wonder is it really about the quantity? Do you get more benefit from Twitter when you follow that many people or when that many follow you?
Chris Brogan discussed this same question recently, and I think i agree with his assessment. In certain places, quantity matters, but in others, it is all about the quality of the connection.
Social Media is really like any other marketing adventure, to be truly effective, you have to own a niche. While it is nice to have hundreds or thousands of followers, I think it will be more beneficial if you are blogging for business to be extremely relevant to a smaller circle in the long run.
So here is my circle – while I write about blogging, web 2.0 and social media, it is always through the lense of a small business owner. While I am happy to have anyone come and read my blog, my audience is the small business community. And ifthe emphasis on smaller audience drives fewer followers to my site, I think that is ok. Because the people who come will know they are in the right place.
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