Social media expert Jason Falls shares some candid advice for PR specialists in an interview with Abby Johnson of Web Pro News.   Essentially, PR is changing it is no longer about how many journalists you contact with a mass email, but the relationship you have with an individual journalist.  Click here to see the rest of the interview)

As he was talking about the need to have relationships, I thought about how lucky I am to live and work in Indianapolis, where the local media; the IBJ, Indy Star and Inside Indiana Business are relatively accessible and open to story suggestions.

Generally supportive of the entreprenerial community, they are always on the look out for a great new local company