I spend a lot of time talking about networking and on-line organic promotion. But sometimes a small business needs traditional marketing and advertising to get to the next level.
I found this article on Inc.Com and think content is a valuable read for any small business owner considering the leap to advertising. One of my favorite quotes:
Good advertising is more relevant to the audience than the advertiser! It solves a problem. It meets a need. It is eye-stopping. It’s simple. It gets across one clear idea. It motivates the reader or viewer to take action.
Too often, we make decisions about our marketing based on what we like, or what our friends and family like. Don’t fall into this trap. Unless your spouse, mum or best friend fall squarely in the middle of your target audience, their opinion does not count.