As a mediocre science student, the one thing I really understood was the scientific process.  This structured approach to testing any theory or idea made perfect sense.  Try something, measure the results, adjust your variables and try again.

In theory, this same process works for marketing.  Try a campaign, measure the results, adjust and try again.  The problem: traditional advertising is tough to measure.  How many of the phone calls you receive this week are really directly a result of the the advertisement you ran on Sunday?

The internet is a marketer’s dream! Rapid results, readily available from a wide variety of sources are at your fingertips on the web.

Bryan Eisenberg, author of Always Be Testing, shared ideas on this subject with John Jansch of of the Duct Tape Marketing Podcast.  Some of the tools he suggested:

Take advantage of these tools to improve your site and on-line marketing.  Test, Test, and Test again!