Jason Kintzler has written a terrific post for PR pros and amateurs alike.

He suggests when you put a pitch together, think like an editor. Write about ideas that are fresh and relevant?  Include details the editor will need to turn out a solid article, such as contact information for interviews, hi-res images and links to supporting material.

If you do your job correctly, your pitch not only isn’t spam, it’s content.  Read the rest of the article

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