Local search, the act of showing up on page one when surfers type in phrases that hint they are looking for a local business, requires much of the same focus as any type of optimization – only localized. According to Small Business Marketing Expert John Jantsch winning the search game takes 3 things:

  • High quality, education based, frequently changing content
  • Naturally generated, inbound links from high quality sites
  • Properly formatted and used HTML coding
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