When I was the brand manager for Bryant, I had a significantly smaller budget then my Carrier counterpart, so I learned to do more with less.
Those same techniques serve me well today as a small business consultant, helping my clients find creative ways to reach their customers. Charlie Cook from the Marketing Insider has written a good post on the topic. Yes he is promoting his book, but his advice is solid:
- Give something away for free
- Use publicity to attract attention
- Use eMail appropriately are all solid pieces of advices.
Remember, when it comes to marketing, it is not how much money you spend, but how well you spend it that makes the difference.
Looking for more specifics check out Promotions on a Shoestring on September 23rd at Rainmaker University.