It’s common sense, potential clients need to know, like and trust you personally, before they will trust you with their business. To maintain your clients, you need to retain their trust by delivering on your promises.
I found a nice article by Jody Gabourie who offered suggestions on ways to build trust into your business strategies:
Give Examples – Provide examples of how you’ve made a difference for your clients’ businesses.
Referrals –Referrals from satisfied customers are one of the overlooked marketing tools for small businesses.