Bridget Wright of BizChicksRule has written a great piece of advice specifically for women business owners, but actually any biz owner can benefit from her tips! Regardless of whether your budget is larger or small, if you use expensive direct mail or smaller promotions, her suggestions are a great foundation for your marketing plan
She suggests:
- Develop a Fan Base
- Select the Right Media
- Make the Right Offer
- Get a Response and Build a Relationship
- Find a Niche or Unique Selling Proposition
- Analyze Response to Improve Profitability