Jay Lipe, Author of Smart Marketing has written a post about using guarantees to increase sales. He asserts this type of promotion signals you’re serious about providing top-notch quality and 2) It transfers risk from your customers back to you.
I completely agree. I have seen the power first hand at Rainmaker events.
About two years ago we started offering a “Money Back Guarantee” if people joined, came to events, worked the system, and didn’t feel they got twice the value of what they invested.
We rarely need to refund money, but our conviction frequently gets people to join as a result.