I am pretty sure there is a picture of me, with a target drawn on it, in the offices of most Yellow Page salesman. I have long argued that the Yellow Pages are a complete waste of money, attracting only the most avid price shoppers.
And with the advent of the, the overall importance of this tool is declining. However, to be fair, I present an alternative opinion. In an article by Ingrid Cliff, the author , how to determine if the investment is a good one for your business.