Kyle Lacy raises an interesting question in his post today. Is blogging a personal hobby or a business tool? For me, I think blogs are more then just personal journals these days – They are integral parts of a companies marketing strategy.
Interesting, well written blog posts keep readers coming back to your site. Content rich posts, with lots of key words, such as “small business marketing” Web 2.0 keep search engines coming back as well.
As part of your marketing strategy, a bit of shameless self promotion is ok, if it is mixed with real content. If not, it won’t matter, because no one will see it.
In a permission based world, you earn permission to continue to present ideas and information when your audience considers your content valuable. And if they don’t believe you are providing value, they will choose, to go elsewhere.