Small business marketing is all about determining the needs of your target market and then providing solutions to meet those needs. In this article the author, Robert Moment outlines seven things to consider when starting your small business marketing plan.
Who – is your ideal client?
What – What products and services do your ideal clients want and need?
Where – Where is your ideal client?
When – How frequently does your target market need to hear your marketing message?
Why – Why are you in business?
How – How does your customer buy your product or service?
Marketing Mindset – Approaching the process with the customer’s needs in mind