As a community we are thrilled to have been chosen as the host city for the 2012 Superbowl. The infusion of cash and national attention will have positive effects before, during and after the event.
As a marketer this has been fun to watch. From the moment it was decided we would pursue this bid once again there has a been a groundswell of marketing activity throughout the community. From corporately produced video, to personal blog posts. Indy made it known, we were the ONLY CHOICE for this event!